Hardware Podcasts

#69 How to Design a High Converting Ecommerce Website

The Startup CPG Podcast · 15 Nov 2022 · 54m · Episode 46

What this episode covers

Kelly Ferris, Senior Director of Sales for Small Business at BigCommerce, explains how CPG brands can design high-converting ecommerce websites by prioritizing trust, site speed, and seamless checkout over mere aesthetics. She discusses specific strategies for building credibility through reviews (citing Sheets Laundry Club and Gourmet Fuel), optimizing product page structure, and choosing between platforms like Shopify and BigCommerce based on long-term growth needs. Ferris also advises on when to hire agencies, the importance of integrating with 3PLs like ShipBob for competitive shipping, and common pitfalls like neglecting backend operations for frontend design.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
BigCommerce, Shopify, ShipBob, Mondelēz International
Products
Sheets Laundry Club, Gourmet Fuel, Green Roads, Spiceology
Tools
Yotpo, smile.io, stamped.io, Bazaar Voice

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