Hardware Podcasts

#68 How to Raise $10 Million: Fundraising Aura Bora Style with Paul Voge

The Startup CPG Podcast · 8 Nov 2022 · 57m · Episode 45

What this episode covers

Paul Voge, co-founder of Aura Bora, details the company's journey from a $200,000 friends-and-family raise to a $10 million Series A led by Siddhi Capital. He explains how the brand navigated valuation, legal structures, and investor relations while expanding from natural channels into major retailers like Walmart and Whole Foods. Voge shares specific strategies for maintaining investor relationships, building a board, and using the new capital to double store count and achieve profitability.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Aura Bora, Siddhi Capital, Super Coffee, Foster Garvey, Giannuzzi Lewendon, Y Combinator, SKU Accelerator, The Angel Group
Products
LaCroix
Tools
DocSend
Also
Venture Deals, High-Hanging Fruit, Mission in a Bottle

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