Hardware Podcasts

Health-Ade Kombucha: Daina Trout

How I Built This · 28 Sept 2020 · 57m

What this episode covers

Daina Trout, co-founder of Health-Ade Kombucha, explains how a failed attempt to create a natural hair loss product pivoted into a kombucha brand after realizing the formulation was too difficult. Starting in her Los Angeles apartment closet, Trout, her husband Justin, and friend Vanessa Dew sold kombucha at farmer's markets, eventually quitting their jobs at GlaxoSmithKline to scale the business. The company secured $2 million in Series A funding from First Beverage, allowing them to move from home brewing to professional facilities and secure distribution deals with retailers like Erewhon and Gelson's.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
GlaxoSmithKline, Erewhon, Gelson's, First Beverage, Coca-Cola, U.S. Bank
Products
Health-Ade

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