Founder Feature: Todd Harris of Plift
Todd Harris, co-founder and CEO of Plift, explains the brand's mission to provide a socially acceptable, non-alcoholic, hemp-derived THC beverage that serves as a healthier alternative to alcohol. He details the product development process, including the strategic decision to use 4mg dosing and classic cocktail-inspired flavors like Paloma and Moscow Mule, while navigating complex state-by-state regulations and distribution challenges. Harris also discusses the company's focus on equity by supporting underrepresented founders and the current fundraising hurdles they face to meet surging wholesale demand.