#67 Leveraging Mondelēz International's CoLab Program to Grow Bunny James Boxes

The Startup CPG Podcast · 1 Nov 2022 · 40m · Episode 44

What this episode covers

Lonny James, founder and CEO of Bunny James Boxes, discusses his journey from vending machines to building a leading gifting brand for specialty diets, and his experience in Mondelēz International’s CoLab program. He details how the 12-week program provided a $20,000 grant, strategic mentoring, and a full rebrand that helped him transition from a shaky, revenue-focused startup to a scaled operation with robust processes. James explains how the program’s credibility opened doors for B2B partnerships and retail expansion with brands like Gelson’s Markets and Molly Stone's.

Mentioned

Companies
Mondelēz International, UNFI, Gelson's Markets, Molly Stone's Markets, Harmon's Markets, Shopify, Google, Amazon, Lakeland's Natural Foods
Products
Bunny James Boxes, Oreo, Cadbury, Hu, Perfect Bar, Tate's Bake Shop, Harry and David's
Also
CoLab, SnackFutures

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