Hardware Podcasts

Boxed: Chieh Huang

How I Built This · 22 Feb 2021 · 1h 28m

What this episode covers

Chieh Huang, co-founder of Boxed, recounts his journey from a law firm to founding the mobile gaming company Astro Ape, which was acquired by Zinga, and then launching Boxed, a mobile bulk-retailer. He details the early struggles of operating out of his New Jersey garage, securing CPG partnerships, and the pivotal moment when a feature on the Today Show drove massive order volume. Huang also discusses Boxed's business model, including its private label Prince & Spring, handwritten customer notes, and the transition to automated fulfillment centers.

Most relevant to

founders before launch and companies scaling up

Topics

Mentioned

Companies
Boxed, Astro Ape, Zinga, Amazon, Costco
Products
Prince & Spring, Office Heroes
Also
Today Show

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