How I Built Resilience: Beverly Leon of Local Civics

How I Built This · 18 Feb 2021 · 27m

What this episode covers

Beverly Leon, founder and CEO of Local Civics, explains how she transitioned from a professional soccer career to building an ed-tech startup that uses a goal-based platform to help middle and high school students engage with local civic life. She details the company's enterprise SaaS business model, which generates revenue through per-student subscriptions, professional development for educators, and corporate sponsorships, allowing the company to bootstrap its growth into six-figure revenues without outside capital. Leon discusses the critical need for early civic education to address low youth turnout and the root causes of democratic disengagement, emphasizing that democracy is not broken but historically exclusive.

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