Hardware Podcasts

#024 - How to increase your own productivity and that of your garden’s, with Mattias Lepp of Click & Grow, Estonia

The Hardware Entrepreneur · 3 May 2017 · 29m

What this episode covers

Mattias Lepp, co-founder and CEO of Click & Grow, explains how he transformed a 15-year-old NASA-inspired concept into a commercial smart garden, detailing the development of their proprietary 'smart soil' and adaptive LED lighting. He discusses the company's evolution from an over-engineered first prototype to a scalable business model based on recurring revenue from biodegradable plant capsules, similar to the Nespresso system. Lepp highlights the critical role of accelerators like Hardware Club and Y Combinator in securing manufacturing and distribution partnerships, while reflecting on early mistakes such as over-engineering the product and failing to target a specific niche audience.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Click & Grow, NASA, Harrods, Zimplit
Products
Nespresso, Keurig
Also
Hardware Club, Y Combinator, Seth Godin, The Hard Thing About Hard Things

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