Hardware Podcasts

46 - Richie Stapler, Co Founder at Pura

People of Packaging · 19 Jan 2021 · 36m

What this episode covers

Richie Stapler, Co-Founder of Pura, explains how his company disrupted the smart home fragrance market by creating a partner marketplace for luxury brands like Disney, James Harden, and Abbott. He details the packaging engineering challenges, specifically designing a telescoping box to fit flat-rate mailers to control shipping costs and standardizing dyelines for partner cartridges. Stapler highlights the operational pain point of applying shrink-sleeve labels to small, concentrated refills, which often resulted in crooked application and brand damage in retail environments.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Pura, Disney, Abbott, Sephora, Ulta, Nieman Marcus, Target, Costco, Process Agency, Bath & Body Works, Gucci, Dolce Gabbana, Tom Ford
Products
Glade, Febreze, Air Wick
Also
James Harden

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