Hardware Podcasts

45 - Doug Renfro, President at Renfro Foods

People of Packaging · 12 Jan 2021 · 39m

What this episode covers

Doug Renfro, President of Mrs. Renfro's, discusses the evolution of his family-owned salsa company from a garage startup to a major player in the salsa aisle, highlighting the strategic importance of their recent rebrand and packaging updates. He explains how the company manages its dual role as a brand owner and contract manufacturer for other private-label salsa brands, emphasizing the constraints of glass supply and ingredient sourcing. Renfro also touches on the challenges of intergenerational leadership, the impact of the pandemic on demand, and the critical issue of glass supply chain shortages.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Renfro Foods, Amazon, Whole Foods, General Motors, Ross Stores
Products
Mrs. Renfro's

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