Hardware Podcasts

037: Launching a Minecraft-Inspired Product with Ruth Stone of Boxhead Crafts

Product Startup · 24 Jan 2017 · 33m

What this episode covers

Ruth Stone, founder of Boxhead Crafts, explains how she launched a Minecraft-inspired blank boxhead product by leveraging existing marketplaces like Etsy and eBay rather than building a standalone website. She details the manufacturing challenges of creating a sturdy, cube-shaped cardboard box in the UK, noting that initial small batches were loss-leaders used to test demand. Stone discusses her pricing strategy, which prioritizes affordability for direct-to-consumer sales over wholesale margins, and her marketing focus on positioning the product as a way to reduce children's screen time through offline crafting.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Boxhead Crafts, Mojang, Microsoft, Mako Design + Invent
Products
Minecraft
Also
Etsy, Amazon, eBay

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