Hardware Podcasts

038: Validating Conflict-Free Jewelry in Pop-Up Shops with Farah Qureshi

Product Startup · 31 Jan 2017 · 44m

What this episode covers

Farah Qureshi, founder of Farah Qureshi Designs, explains how she validates conflict-free jewelry collections through pop-up shops and direct customer interaction. She details her design process, which draws inspiration from botany and microscopic algae, and her commitment to using ethical, recycled, and fair trade gold and silver. Qureshi discusses the operational challenges of scaling production, managing vendor relationships for casting and stone setting, and balancing marketing efforts between organic PR, social media, and physical events.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mako Design + Invent, Boxhead Crafts
Products
Not on the High Street, refinator
Also
Winston Churchill Memorial Trust Award

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