Advice Line with Vicky Tsai of Tatcha

How I Built This · 26 Sept 2024 · 48m

What this episode covers

Tatcha co-founder and former CEO Vicky Tsai joins Guy Raz to advise three early-stage founders: Jessica Lou of Petit Anjou, Brittany Lowe of Baya, and Devon Clymer of Mugsy Bakes. Tsai discusses her own journey from corporate finance to building Tatcha, her decision to step down as CEO after bringing in private equity, and her subsequent return to lead a turnaround before handing the reins to a new diverse leadership team. The founders seek advice on increasing brand awareness for high-end handmade jewelry, prioritizing sales channels for a femcare brand, and generating buzz for a pre-launch food product.

Mentioned

Companies
Petit Anjou, Baya, Mugsy Bakes, Unilever, Sephora, QVC, L'Oreal, Dollar Shave Club, Liquid Death
Products
Tatcha

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