Hardware Podcasts

Founder Feature: Tabi and Meena Hoshmand of Tursh

The Startup CPG Podcast · 14 Nov 2025 · 30m · Episode 217

What this episode covers

Tabi and Meena Hoshmand, co-founders of Tursh, discuss bootstrapping their Afghan-inspired green chutney brand from their respective homes in New York and Los Angeles. They detail the product's development based on their mother's recipe, the strategic decision to hire an external designer to translate their cultural vision into commercial packaging, and their cautious, slow-and-steady approach to scaling into boutique retail. The sisters also reflect on the emotional journey of reconnecting with their heritage and the operational realities of running a two-person, side-hustle CPG business.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Pop Up Grocer, Ipsy, Ancestry, 23andMe
Products
Tursh, Item Beauty, Trace Luce Beauty

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