Hardware Podcasts

#222 - Buyer Spotlight: Pastas, Pasta Sauces, Oils, and Vinegars, with Brooke Gil of Whole Foods Market

The Startup CPG Podcast · 11 Nov 2025 · 44m · Episode 215

What this episode covers

Brooke Gil, Category Merchant for Pastas, Pasta Sauces, Oils, and Vinegars at Whole Foods Market, discusses current trends and buyer expectations. She highlights the rise of functional vinegars, the 'tallow takeover' driven by beauty trends, and the 'kitchen couture' movement where packaging aesthetics drive sales. Gil emphasizes that successful brands must clearly communicate flavor profiles and usage on packaging, support their programs with promotions and demos, and maintain transparent communication regarding inventory and supply chain issues.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Whole Foods Market
Products
Graza, Brightland, Bragg, Carbone, Acid League, Costa Arena

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