Hardware Podcasts

222 - Alison Cayne, CEO of Havens Kitchen, from the classroom to the kitchen

People of Packaging · 24 Oct 2023 · 38m

What this episode covers

Alison Cayne, founder and CEO of Haven's Kitchen, explains how her cooking school evolved into a CPG brand selling sauces in flexible pouches. She details the decision to use pouches over glass or hard plastic for sustainability, logistics, and user experience, noting the higher cost but strong brand differentiation. Cayne discusses the challenges of consumer willingness to pay for sustainable packaging and the strategic advantage of standing out on retail shelves against traditional glass competitors.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Haven's Kitchen, Specright, TerraCycle, Blue Apron, Plated, Vita5, Whole Foods, Sprouts
Products
chimichurri, Romesco, ginger miso, Packaging Peeks

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