Hardware Podcasts

Founder Feature: Keya Wingfield of Keya's Snacks

The Startup CPG Podcast · 13 Mar 2026 · 27m · Episode 265

What this episode covers

Keya Wingfield, founder of Keya's Snacks, explains how a pandemic pivot from custom desserts to shelf-stable chips launched her brand, leading to a relaunch with professional packaging in 2025. She details the intentional design of her packaging, featuring her face to represent every woman who feeds others, and her strategy to keep the MSRP accessible despite premium perceptions. Wingfield discusses sourcing single-origin organic spices from India and potatoes from the East Coast, while highlighting the 'sea of sameness' in the chip aisle and her mission to break through it with bold, culturally rooted flavors like Bombay Spice and Black Salt.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Sprouts, Fresh Thyme, Home Goods, Food Network
Products
Keya's Snacks

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