Hardware Podcasts

345 - Beyond the Dieline - The secret success behind Junebar! Tom Seymour and Keith McCullough

People of Packaging · 17 Apr 2026 · 59m

What this episode covers

Keith McCullough, founder of Junebar, explains his pivot from a 20-year career in video game development to creating high-fiber, plant-based snack bars. He details the product's formulation, focusing on clean ingredients and a 4-month refrigerated shelf life, and discusses the strategic importance of fiber in the current CPG landscape. McCullough shares critical advice for early-stage founders, emphasizing the need for small initial packaging orders, the benefits of co-packing, and the emotional resilience required to handle consumer feedback and imposter syndrome.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Lori's Whole Food Market, Green Star, Cornell, RIT, Bison Bag
Products
Junebar, Sweet Pea Bar, RX Bar

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