Hardware Podcasts

Founder Feature: Sarah Nathan of NOOISH

The Startup CPG Podcast · 28 Jun 2024 · 34m · Episode 52

What this episode covers

Sarah Nathan, founder of NOOISH, discusses launching a shelf-stable instant matzo ball soup, leveraging her decade of CPG experience from roles at Chobani Incubator and Patagonia Provisions. She details the two-year recipe development process, utilizing barter networks and resources from the American Egg Board to create a clean-label broth. Nathan explains her decision to self-manufacture to ensure quality control and her strategy of funding the venture through a community-driven pre-order campaign and diverse business loans.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Chobani Incubator, American Egg Board, Colnex, Siete, Fly By Jing, Dozen Cousins, Maya Kamal Aumsam, Manischewitz, Zabar's, Zingerman's, Goldbelly, Hillel
Products
NOOISH
Also
Reality Israel Taste, Expo West

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