Hardware Podcasts

#148 - Meta Ads: AdCrunch, Victor Vo and Andrew DiLullo

The Startup CPG Podcast · 25 Jun 2024 · 39m · Episode 51

What this episode covers

Andrew DiLullo and Victor Vo of AdCrunch Digital explain how CPG brands can use Meta Ads to drive growth, emphasizing that an average order value (AOV) of $75 or higher is ideal for profitability. They detail a strategy of testing 40-80 hooks to find resonant messaging, advocating for 'problem-solution' products like Waterboy electrolytes over purely aesthetic goods. The guests also discuss optimizing offers, such as threshold discounts, and leveraging catalog campaigns and retargeting to maximize return on ad spend (ROAS).

Most relevant to

early-stage companies

Topics

Mentioned

Companies
AdCrunch Digital
Products
Waterboy
Also
Meta, TikTok, Shopify, BigCommerce

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