Advice Line with Troy Carter of Atom Factory

How I Built This · 24 Jul 2025 · 43m

What this episode covers

Troy Carter, founder of Atom Factory, joins Guy Raz to advise three early-stage entrepreneurs on scaling and marketing challenges. Madelyn Nossick Ellis of The Nest Prep discusses scaling her postpartum frozen meal delivery service from Phoenix, while Tyler Beck of Guzzle H2O seeks strategies for structuring relationships with micro-influencers for his portable water purification systems. Gina Davis of Good Thomas addresses the decline in digital ad ROI following Apple's privacy changes for her matching dog and human clothing brand.

Mentioned

Companies
Atom Factory, Spotify, Uber, Lyft, The Nest Prep, Guzzle H2O, Good Thomas, Solo Stove, Charity: Water, Melbourne, Nike, Louis Vuitton, Supreme
Also
Lady Gaga, Shark Tank, Wu-Tang Clan, Billie Eilish, Chapel Rone

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