Hardware Podcasts

Advice Line with Peter Rahal of RXBAR

How I Built This · 10 Apr 2025 · 42m

What this episode covers

RXBAR co-founder Peter Rahal joins Guy Raz to answer questions from three early-stage founders: Kristi Stewart of Inner Wellth Supplements, Eric of Squat Wedgies, and April Waktel of Cheeky Cocktails. Rahal shares insights on scaling via high-intent digital ads, balancing Amazon volume with direct-to-consumer margins, and refining product messaging for trade versus consumer audiences. He also reflects on his new venture, David Protein, and the importance of overcoming founder pride to accept criticism.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Kellogg's, Inner Wellth, Squat Wedgies, Cheeky Cocktails, Amazon
Products
RXBAR, David Protein, AG1, Cholula
Also
Health Canada

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