Hardware Podcasts

#127 Launching on Amazon with Leon Lewis

The Startup CPG Podcast · 6 Feb 2024 · 57m · Episode 14

What this episode covers

Leon Lewis, founder of Daybreak Growth Partners, shares strategies for launching and scaling CPG brands on Amazon, drawing on his background at Health Warrior and Lanakai. He emphasizes the importance of fundamentals like conversion rates, repeat purchase rates, and lifetime value over chasing viral moments. Lewis advises brands to invest at least $2,000 monthly in ads to build momentum and use tools like Nozle to track cohort data. He also discusses the operational realities of FBA, Buy with Prime, and leveraging offshore talent to maintain competitive agency pricing.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Daybreak Growth Partners, Health Warrior, Lanakai, Rebel
Products
Honest Tea, Justice Tea, Celsius
Tools
Helium 10, Jungle Scout, Nozle, Fulfillment by Amazon, Buy with Prime

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