Hardware Podcasts

021: Using Public Research to Develop WINK Lash and Brow Oil with Megan Cox of Amalie Beauty

Product Startup · 4 Oct 2016 · 41m

What this episode covers

Megan Cox, founder of Amalie Beauty, explains how she developed her WINK Lash and Brow Oil by applying publicly available scientific research on essential fatty acids, starting with a $2,000 budget and self-filling 500 bottles. She details her journey from prototyping in her MIT dorm room to scaling production, including a critical packaging failure in China that taught her to trust her gut over design by committee. Cox also discusses her marketing strategy, which relies on organic content and influencer relationships rather than expensive paid ads, and her transition to using a third-party warehouse in Chicago while maintaining close oversight of the customer experience.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Amalie Beauty, Jeannie Supply, Mako Design + Invent
Products
WINK
Also
MIT, Alibaba, Shopify, Amazon

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