022: Ecommerce Strategy & Customer Persuasion, Chloë Thomas of eCommerce MasterPlan

What this episode covers

Chloë Thomas, founder of eCommerce MasterPlan, advises product founders on building an ecommerce strategy, emphasizing the choice between marketplaces like Amazon and Etsy versus building a direct-to-consumer website. She explains that products with a 'wow' factor or strong narrative should build their own site and drive social traffic, while commoditized goods like standard jewelry fare better on established platforms. Thomas details how to capture emails without discounts, use welcome sequences to build trust, and leverage tools like Mailchimp and Boomerang to manage customer relationships and influencer outreach efficiently.