Hardware Podcasts

Ep. 9: E-Commerce Strategies from Amazon to Shopify with Rachel Barge of Leap Grow and Kate Lin of Right Side Up

The Startup CPG Podcast · 29 Aug 2020 · 43m · Episode 9

What this episode covers

Rachel Barge of Leap Grow and Kate Lin of Right Side Up discuss e-commerce strategies for CPG brands, contrasting direct-to-consumer (DTC) websites with third-party marketplaces like Amazon and Walmart.com. They emphasize the importance of financial modeling, specifically calculating customer acquisition costs and lifetime value, to ensure profitability when selling online. The guests advise on optimizing product listings, using long-tail keywords, and leveraging subscription models to improve retention and average order value.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Leap Grow, Right Side Up, Amazon, Walmart.com, Thrive Market, Boxed
Tools
Helium 10, Shopify
Also
Seller Central, Vendor Central

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