Hardware Podcasts

Leveraging Ecommerce for Manufacturing’s Digital Immigrants w/ Curt Anderson

The Manufacturing Executive · 5 Oct 2021 · 38m · Episode 69

What this episode covers

Curt Anderson, Ecommerce Evangelist for Manufacturers at Ecommerce MGMT and author of 'Stop Being the Best Kept Secret', joins host Joe Sullivan of Gorilla 76 to discuss why manufacturers must adopt ecommerce strategies to survive in a digital-first landscape. Anderson outlines a three-pronged approach: simplifying RFQs, leveraging online marketplaces for commodity items, and using configurators to automate complex sales. The conversation emphasizes niche SEO strategies, such as targeting specific 'pink running shoes with purple shoelaces' keywords, and argues for transparent pricing to qualify buyers and reduce sales friction. They highlight how manufacturers can use ecommerce not just for direct sales, but as a lead generation tool to drive high-value custom contracts.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Gorilla 76, Ecommerce MGMT, Gen Alpha, Cardinal Health
Also
btobtail.com, Stop Being the Best Kept Secret, Amazon, LinkedIn, Noah Oakenberg, Tom Paul, Chris Harrington, Brian Beck

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