Hardware Podcasts

Why Manufacturers Need to “Stop Being the Best Kept Secret” with Curt Anderson

Manufacturing Happy Hour · 15 Dec 2020 · 35m

What this episode covers

Curt Anderson, author of 'Stop Being the Best-Kept Secret' and eCommerce Evangelist for manufacturers, explains why custom manufacturers must adopt digital strategies to survive. He argues that manufacturers should 'niche down' to find their 'soulmate' customers rather than trying to be everything to everyone, using a restaurant analogy to illustrate the power of specialization. Anderson shares the case of Falcon Electronics, which scaled a niche ground strap product by leveraging e-commerce and marketplaces like Amazon and Digi-Key. He outlines a three-step approach: making a great first 'webpression,' dominating search, and joining major online marketplaces to reach buyers who are already searching for specific capabilities.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Falcon Electronics, Amazon, Digi-Key, Alibaba, Boeing, American Online, Google, LinkedIn, Instagram, Zoro
Also
Stop Being the Best Kept Secret: Manufacturing eCommerce Strategies, Netscape

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