Hardware Podcasts

The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar

The Manufacturing Executive · 24 Nov 2020 · 23m · Episode 24

What this episode covers

Kevin Haar, Chief Operating Officer at Super Bright LEDs, discusses the strategic imperative for mid-sized manufacturers to adopt e-commerce, arguing that it is an operational shift rather than just a new sales channel. He highlights how the pandemic accelerated buyer behavior changes and how companies like Adobe acquiring Magento are making platforms more accessible. Haar warns that manufacturers ignoring this trend risk being disrupted by direct-to-consumer competitors, citing Jeff Bezos's vision of global supply chain transparency.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Super Bright LEDs, Gorilla 76, Adobe, Amazon, Content Marketing Institute
Products
Magento, Cars.com, Carvana, Auto Trader
Also
Jeff Bezos, Joe Polizi

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