Hardware Podcasts

187: eCommerce Strategies for Manufacturers and Distributors with Znode's Tom Flierl

Manufacturing Happy Hour · 28 May 2024 · 49m

What this episode covers

Tom Flierl, Chief Commercial Officer at Znode, discusses the evolution of B2B eCommerce for manufacturers and distributors, highlighting how COVID-19 accelerated digital adoption and the current shift toward API-first platforms. He explains the complexities of industrial commerce, such as contract pricing and ERP integration, using examples from commercial plumbing and equipment manufacturing. Flierl also addresses the changing role of salespeople, the importance of distributor enablement, and how to measure eCommerce success through customer adoption.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Znode, Omela Commerce, Rockwell, Granger, Swipe Guide

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