Hardware Podcasts

E-Commerce for CapEx Equipment and Contract Manufacturers w/ Curt Anderson

The Manufacturing Executive · 26 Mar 2024 · 38m · Episode 198

What this episode covers

Curt Anderson, founder of B2BTail, redefines e-commerce as 'easy commerce' for manufacturers, arguing that even complex CapEx equipment and contract manufacturers can leverage online sales. He illustrates this with examples of a contract manufacturer selling heavy-duty power strips and a wire harness maker selling ground straps by productizing their existing processes. Anderson emphasizes using SEO data to identify niche demand and implementing customer portals or product configurators to streamline the buying journey for high-value industrial goods.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
B2BTail, Gorilla 76
Products
Stop Being the Best Kept Secret
Tools
Big Commerce, Adobe Commerce, Magento

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