#85 First Hire Series: Culture with Jennifer Yepez-Blundell (+ Tiny Sprouts)
Jennifer Yepez-Blundell of Merida Consulting explains how CPG founders can build intentional workplace culture from day one, emphasizing that culture is a strategic, horizontal business function rather than just an HR issue. She advises founders to define core values, create feedback loops with employees and partners, and seek external expertise to avoid performative diversity efforts. The episode concludes with a mini-interview with Kim and Tina, founders of Tiny Sprouts, who discuss their journey from corporate careers to launching organic supersede boosters, navigating trademark fraud, and leveraging affiliate marketing and community grants.