Hardware Podcasts

#85 First Hire Series: Culture with Jennifer Yepez-Blundell (+ Tiny Sprouts)

The Startup CPG Podcast · 4 Apr 2023 · 55m · Episode 62

What this episode covers

Jennifer Yepez-Blundell of Merida Consulting explains how CPG founders can build intentional workplace culture from day one, emphasizing that culture is a strategic, horizontal business function rather than just an HR issue. She advises founders to define core values, create feedback loops with employees and partners, and seek external expertise to avoid performative diversity efforts. The episode concludes with a mini-interview with Kim and Tina, founders of Tiny Sprouts, who discuss their journey from corporate careers to launching organic supersede boosters, navigating trademark fraud, and leveraging affiliate marketing and community grants.

Most relevant to

founders before launch and early-stage companies

Topics

Mentioned

Companies
Merida Consulting, Sweet Nothings, Frito Lay, Coca-Cola, New Hope Network
Products
Tiny Sprouts
Also
Startup CPG Shelfie Award, Pitch Slam, Amber Grant

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