Selling Your Company and Creating the ‘Netflix of Manufacturing’ with Darrin Mitchell

Manufacturing Happy Hour · 11 Jan 2022 · 40m

What this episode covers

Darrin Mitchell, CEO of Mitchell Industries and CMO of Manufacturing Masters, recounts his 20-year tenure as CEO of Trout River Industries, a manufacturer of heavy-haul highway trailers. He explains how he differentiated his small company from large Ohio-based competitors by focusing on innovation, such as conveyor-equipped trailers, and by turning competitors into partners through licensing and supply agreements. After selling Trout River Industries, Mitchell created Manufacturing Masters, an on-demand video platform featuring 81 industry experts, to help other manufacturers solve specific operational problems.

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