Hardware Podcasts

How to Create Video Marketing that Drives Results in the Industrial Sector w/ Danny Gonzales

The Manufacturing Executive · 21 Jul 2020 · 31m · Episode 6

What this episode covers

Danny Gonzales, CEO of Industrial Sage and Optimum Productions, explains how industrial manufacturers can leverage video marketing to drive growth by shifting from traditional corporate messaging to customer-centric storytelling. He discusses the importance of aligning video content with the buyer's journey, using tools like Loom and Vidyard for personalized sales enablement, and creating memorable, high-impact content to cut through market noise. Gonzales highlights specific examples, such as Granger's 'Everyday Heroes' series and a logistics company's use of a 'transparent suit' video to establish transparency and trust.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Industrial Sage, Optimum Productions, Cisco, Granger, Schneider Electric, Landis+Gyr, ABB
Tools
Loom, Vidyard, DubDub

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