Hardware Podcasts

From eCommerce to Side Hustles with GenAlpha President & COO Kristina Harrington

Manufacturing Happy Hour · 5 Jan 2021 · 51m

What this episode covers

Kristina Harrington, President and COO of GenAlpha, discusses the company's Equip platform, a B2B e-commerce solution for industrial equipment manufacturers, distributors, and dealers. She explains how the platform leverages existing engineering data, 2D/3D models, and analytics to help manufacturers overcome the common objection that their data isn't ready for online sales. Harrington also shares insights from her career at Bucyrus and Caterpillar, emphasizing the importance of listening and data-driven decision-making, before detailing her agricultural side hustle, Two Girls and a Farm.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
GenAlpha, Bucyrus, Caterpillar, Kodak, McMaster-Carr, Steamchain
Products
Equip, Two Girls and a Farm

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