Removing Buyer Friction With a Digital Commerce Environment w/ Kris Harrington

The Manufacturing Executive · 23 Apr 2024 · 46m · Episode 202

What this episode covers

Kris Harrington, CEO and Co-Founder of Gen Alpha Technologies, explains how B2B manufacturers can eliminate buyer friction by implementing digital commerce environments that go beyond simple transactions. She details ten specific customer service burdens—such as checking product availability, order status, and accessing technical manuals—that can be alleviated through self-service tools. Harrington also discusses the role of product configurators in simplifying the sales process for complex, custom-engineered equipment and outlines three primary barriers to adoption: fear of channel conflict, data quality issues, and legacy ERP limitations.

Most relevant to

companies scaling up

Topics

Mentioned

Companies: Gen Alpha Technologies, Caterpillar, Enterpack, Busyrus International, Gorilla 76, Pro Shop ERP, Amazon

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Removing Buyer Friction With a Digital Commerce Environment w/ Kris Harrington

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

187: eCommerce Strategies for Manufacturers and Distributors with Znode's Tom Flierl

From eCommerce to Side Hustles with GenAlpha President & COO Kristina Harrington

#047 - RERUN - How next-generation retail looks like, with Vibhu Norby of b8ta, USA

301 - Infigo is en fuego! Changing the game for Web2Print for printers w/ Doug Gibson

239: How to Build a "Customer Advisory Board" and Create a Frictionless Customer Experience with Mandy Dwight (Dwight & Co.) and Anthony Leo (IPR Robotics)