Hardware Podcasts

123: Selling A Hardware Product on B2B Platforms

Product Startup · 20 Apr 2022 · 26m

What this episode covers

Gil Bar-Lev, founder of the B2B marketplace HomeRoots, explains how hardware startups can scale by leveraging online business-to-business platforms to reach furniture stores and distributors. He emphasizes that success requires passion, product differentiation, and a willingness to pivot based on critical customer feedback rather than just chasing direct-to-consumer hype. Bar-Lev advises against pricing too low to preserve margins for big buyers and stresses the importance of maintaining high quality to protect brand reputation in a competitive market.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Amazon, Toys R Us, Mako Design + Invent
Products
HomeRoots

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