Hardware Podcasts

Content Distribution: Getting Your Ass(ets) in Front of People Who Care w/ Matt Sciannella

The Manufacturing Executive · 17 Nov 2020 · 41m · Episode 23

What this episode covers

Matt Sciannella, Senior Strategist at Gorilla76, explains how manufacturers can use webinars to build trust and generate leads by focusing on educational content rather than direct sales pitches. He details strategies for neutralizing products in topics like fume extraction and 3D inspection to attract broader audiences, and emphasizes the importance of interactive Q&A sessions to demonstrate subject matter expertise. Sciannella also outlines how to repurpose webinar recordings into blog posts, audio clips, and podcasts to maximize content distribution across channels.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Gorilla76, Benzel, Rockwell Automation, Fanuc, Johnson and Johnson
Tools
Zoom, GoToWebinar, Demio

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