Hardware Podcasts

014: Targeting Low-Volume Customers & Building Custom Control Systems, Mickey Swortzel of New Eagle

Product Startup · 9 Aug 2016 · 43m

What this episode covers

Mickey Swortzel, co-owner of New Eagle, explains how her company targets low-volume customers by providing custom control systems that integrate hardware, software, and consulting. She details the development of the Raptor platform and strategic partnerships with suppliers like Parker Hannifin and Robert Bosch to balance upfront costs against unit pricing. Swortzel emphasizes a 'service with sales' philosophy, using transparency and a free product wiki to build trust with niche markets in alternate fuels and electric vehicles.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
New Eagle, Brunswick Corporation, Parker Hannifin, Robert Bosch
Products
Rapid Hawk, Raptor platform
Also
WPO, Dave Ramsey's EntreLeadership, The Science of Growth

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