Hardware Podcasts

015: Becoming the online party supply leader in Australia with Dean Salakas of The Party People

Product Startup · 24 Aug 2016 · 55m

What this episode covers

Dean Salakas, co-owner of The Party People, explains how the Australian online party supply leader leveraged a Shark Tank appearance to secure a strategic partnership with 3M for custom mounting hooks, which became a best-seller. Salakas details the development of a personalized label range with Avery, highlighting the decision to pivot from a buggy proprietary solution to a Microsoft Word-based template to avoid customer 'teething' issues. He also discusses the company's strategic choice to maintain brick-and-mortar stores alongside its e-commerce platform to gain a competitive advantage in digital advertising and customer experience.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
3M, Avery, The Party People
Products
Shark Tank
Tools
Asana, Hootsuite, Magento, Microsoft Word

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