Hardware Podcasts

IoT Data: An Untapped Goldmine of Marketing Insights w/ Jan Pingel

The Manufacturing Executive · 12 Oct 2021 · 34m · Episode 70

What this episode covers

Jan Pingel, Product Leader of Digital Solutions at Ingersoll Rand, explains how IoT data from industrial equipment can be leveraged for marketing insights beyond traditional CRM and supply chain data. He discusses the Industry 4.0 Club, a community accelerating Industry 4.0 evolution, and details how analyzing machine usage patterns allows for targeted campaigns, such as identifying industries slowing down due to external factors like weather. Pingel also addresses data privacy and security concerns, emphasizing the need to anonymize data and distinguish between process data and proprietary production recipes to maintain customer trust.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Ingersoll Rand, Rockwell, Honeywell
Also
Industry 4.0 Club, Clubhouse, SME.org, ARCweb, ISA, IEEE

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