Hardware Podcasts

#225 - Amazon vs. Your Own Website: The Great eCommerce Debate with Daybreak Agency and Gawronski Media

The Startup CPG Podcast · 2 Dec 2025 · 52m · Episode 223

What this episode covers

Host Daniel Scharff moderates a debate between Rugved Nakadi of Daybreak Agency (Amazon specialists) and Kevin Gawronski of Gawronski Media (DTC paid media experts) on whether emerging CPG brands should prioritize Amazon or their own Shopify website. Rugved argues that Amazon offers faster validation, high-intent purchase traffic, and quicker path to revenue for new products, while Kevin champions DTC for owning customer data, building lifetime value, and maintaining brand control. The discussion covers the economic trade-offs, including Amazon's rising fees and review challenges versus DTC's creative demands and customer acquisition costs.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Daybreak Agency, Gawronski Media, Amazon, Shopify, Meta, TikTok, Google
Tools
Triple Whale, Klaviyo

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