Hardware Podcasts

231: Selling Your Invention on Your Own Website Starting from Zero

Product Startup · 20 Jun 2024 · 23m

What this episode covers

Hamdy Albana, founder of Push Analytics, explains how hardware startups can scale from zero to millions in revenue by selling directly on their own websites via Shopify or Squarespace, rather than relying solely on Amazon. He details the critical role of Meta (Facebook/Instagram) ads in the early stages, emphasizing that the first 50 orders are essential for training the algorithm to find efficient audiences. Albana advises starting with a $50/day ad budget, targeting broad geographies to let the algorithm optimize, and focusing on testing diverse content to identify high-performing messaging before scaling aggressively.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Push Analytics, Amazon, Shopify, Squarespace, Meta, Facebook, Instagram, Mako Design

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