Hardware Podcasts

232: Video Product Renderings for Your Invention

Product Startup · 7 Jul 2024 · 20m

What this episode covers

David Brown, an industrial designer at Mako Design, explains how 3D CAD video renderings serve as a powerful tool for hardware startups to visualize products before physical prototypes exist. He details the technical process of applying materials, lighting, and virtual camera angles to create realistic animations, including complex features like exploded views that reveal internal mechanics. Brown emphasizes that these renderings are essential for securing investor interest, validating designs for crowdfunding campaigns, and creating marketing assets like tutorials and ads.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mako Design, In-House Solutions, Apple
Products
MacBook, VOCA Eyewear
Also
David Brown, Kevin Mako, University of Toronto, Shark Tank, Dragon's Den

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