3: Onward

Thoroughly Considered · 28 Oct 2015 · 40m · Episode 3

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss the failure of their Obi Kickstarter campaign and how it led to a strategic pivot toward smaller, lower-risk products. They detail the development of the Apple TV Remote Stand, which they manufactured in-house using a desktop CNC router, and the iClip for Apple Watch, produced via Shapeways. The hosts analyze the financial and operational lessons learned from these contrasting approaches to product design, manufacturing, and timing.

Mentioned

Companies
Studio Neat, Tech Crunch
Products
Obi, Apple Watch, iClip, Apple TV, Glyph, Neat Ice Kit
Tools
Shapeways, AutoDesk Fusion
Also
Matthew Panzarino, WWDC, Mac World, Adam Lisagor, Gruber

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