Hardware Podcasts

233: Raising Money For Scaling Via a Crowdfunding Campaign

Product Startup · 25 Jul 2024 · 18m

What this episode covers

Will Ford, President and Co-Founder of LaunchBoom, explains how hardware startups can leverage crowdfunding campaigns on Kickstarter and Indiegogo to validate products and raise growth capital without giving away excessive equity early. He details the strategy of using pre-launch testing to build an audience and convert backers into investors via equity platforms like Wefunder and StartEngine, citing Dr. Squatch as a successful example of scaling from a six-figure campaign to a massive exit. Ford emphasizes bootstrapping as long as possible and using crowdfunding proceeds to fund manufacturing and delivery, thereby increasing leverage for future venture capital or retail deals.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
LaunchBoom, Kickstarter, Indiegogo, Wefunder, StartEngine, Mako Design, Facebook, Instagram, Amazon
Products
Dr. Squatch

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