Hardware Podcasts

#015 - How to benefit for your hardware project from the first major crowdfunding platform, with Sandy Diao of Indiegogo, USA

The Hardware Entrepreneur · 1 Mar 2017 · 23m

What this episode covers

Sandy Diao, Director of Strategic Programs at Indiegogo, explains how the platform differs from Kickstarter through its for-profit business model, direct entrepreneur support, and hardware-focused audience. She discusses the importance of having working prototypes for crowdfunding success and cites exits like Misfit (acquired by Fossil) and IHang as evidence of the platform's value for raising follow-on funding. Diao also highlights Indiegogo's new initiatives, including Arrow Electronics certification for hardware trust and direct retailer connections, while noting cultural differences in launch timelines between Chinese and US entrepreneurs.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Indiegogo, Kickstarter, Misfit, Fossil, IHang, Arrow Electronics, Amazon, Brookstone, Target, New Egg, Rivwood Solutions
Products
The ONE Smart Piano
Tools
Flux
Also
The Black Swan

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