Hardware Podcasts

Mielle Organics: Monique Rodriguez

How I Built This · 15 May 2023 · 1h 10m

What this episode covers

Monique Rodriguez, founder of Mielle Organics, explains how she transitioned from a nursing career to building a multimillion-dollar natural hair care brand after a personal tragedy. She details the bootstrapping process, including her initial $10,000 investment, the strategic pivot from a salon concept to product-focused DTC sales, and securing a $250,000 loan to enter Sally Beauty. Rodriguez also discusses the critical lesson of managing unit economics and profitability when scaling into retail, leading to a Series A raise and eventual acquisition by Procter & Gamble.

Most relevant to

founders before launch, early-stage companies, companies scaling up and large enterprises

Topics

Mentioned

Companies
Procter and Gamble, Sally Beauty, Target, Walmart, Berkshire
Products
Mielle Organics
Also
Richie Rich, ACN, Mary Kay

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