Hardware Podcasts

#80 From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez

The Startup CPG Podcast · 21 Feb 2023 · 1h 00m · Episode 57

What this episode covers

Sandra Velasquez, CEO and founder of Nopalera, discusses her journey from a musician to launching a high-end Latina bath and body brand, including her appearance on Shark Tank where she turned down two offers. She details the process of raising a $2.7 million seed round from scratch, highlighting the importance of valuation assessments, legal costs, and overcoming the 'money begets money' dynamic. Velasquez also shares specific metrics on the post-Shark Tank sales surge, the operational prep required for the influx of demand, and the company's current scaling efforts into new product categories like aluminum-packaged body wash.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Luna Magic, Nordstrom, Credo Beauty, Amazon, Liquid Death
Products
Nopalera
Also
Shark Tank, Pistolera

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